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Executives Think the Public Now Cares Less About Green
Sustainable Life Media reports on the impact that the recession has had on executives' perceptions as revealed in a recent McKinsey survey. Only 49% of respondents viewed environment as a top concern...
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Greener Pastures Ahead? Five Trends You’ll See in 2010
Suzanne Shelton of the Shelton Group gives us a glimpse of different green consumer trends that she anticipates for 2010. The trends include "waste not, want not" messaging gaining significance,...
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Public’s Priorities for 2010: Economy, Jobs, Terrorism
The Pew Research Center for the People & the Press recently released their latest national survey on the public's priorities. Only 49% of respondents view dealing with the energy problem as a top...
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Burt’s Bees Releases 2009 CSR Report
Burt's Bees just released a new Corporate Social Responsibility report which is a good benchmark for other businesses hoping to be at the forefront of the green marketplace. The report follows the...
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In U.S., Many Environmental Issues at 20-Year-Low Concern
Just the other day I linked to Gallup's report that Americans' concern for global warming continues to decline. Today, Gallup has released some more from their annual environmental poll. Key findings...
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Burt’s Bees, Tom’s Top Green Brands: Here’s Why
The 5th annual ImagePower Green Brands Survey, done by Landor Associates, Cohn & Wolfe, and Penn Schoen Berland, was recently released. Not only did the survey rank the top green brands (Burt's...
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“Hands Across the Sand” Offshore Drilling Protest – Was it a success?
In a recent article in The New Republic, Jonathan Cohn assesses the turnout from the recent "Hands Across the Sand" an international offshore drilling protest that took place last Saturday, June 26th....
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5 Reasons Why Green Tech Has Such a Tough Time in America
This article from Wired.com states the 5 reasons that green technology is yet be very successful in the US despite our track record of innovation and ingenuity in this field. The author, Michael...
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Using Google Search To Measure Climate Engagement
Do extreme weather events really get people more engaged in climate adaptation? Yes, then no, and maybe, writes Climate Central’s Brian Kahn. Using Google search trends as his methodology, Kahn...
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Green purchasing appears to be accelerating
TerraChoice Environmental Marketing released a survey that paints a picture of increasing green purchasing budgets despite the recession. The survey polled 580 professional purchasers between April...
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Executives Think the Public Now Cares Less About Green
Sustainable Life Media reports on the impact that the recession has had on executives' perceptions as revealed in a recent McKinsey survey. Only 49% of respondents viewed environment as a top concern...
View Article
